Strategy Solutions

Marketing Highlight Solution Offerings Strategy Strategy ModelPublished August 17, 2011 at 8:47 pm No Comments
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Strategy is the driving life-force of success.  Absent strategic clarity and drive, organizations become reactionary “victims” of demanding customers, competitive markets and cruel twists of events.  A well formulated and executed strategy can be the “make or break” difference between success and dissolution.

 

Strategy Is. . . ?

It seems everyone talks of strategy: product strategy, sales strategy, business strategy, market strategy, etc.  But when asked to define the term, most professionals grope for a description that jumps erratically between goal setting, operational planning, tactical maneuvers and corporate finance.  Unfortunately, business literature is  no better.  One “expert” defines corporate strategy as being synonymous with a growth target goal.  Another associates strategy with a program of continuous monitoring and adjustment to market conditions.

To further complicate matters, even fewer agree upon the answers to questions such as:  Who “does” strategy?  At what corporate level?  Is “Strategy” only formulated by Executives at the corporate level or do the principles of Strategy formulation, communication, execution, monitoring and adjustment hold central import and practical relevance for business units, departments, markets, products and even client accounts?  How does Strategy inform decisions and drive practical results.

 

Successant’s Answer

Yes, there are a lot of questions and seemingly infinite opinions on the matter of Strategy.  Successant’s “Business Opportunity Strategy” model provides a meaningful guide to cut through the confusion and gain meaningful understanding of Strategy.   Successant’s model explains Strategy and provides a framework which addresses practical questions such as:

  1. What is Strategy and what are its components?
  2. Why is Strategy so important?
  3. What needs to be considered to formulate a full-orbed Strategy?
  4. How is Strategy formulated and translated at each level in the organization? (Corporate, Department, Market, Product, Client Account, etc)?
  5. How does Strategy relate to Goals?
  6. Who should formulate Strategy?
  7. What is the difference between Strategy and a Strategic Plan?
  8. How can the health of a Strategy be assessed and determined?
  9. Who communicates Strategy?  To whom?  How?
  10. How does Strategy inform managerial decisions and drive operational results?

 

Making It Work

Working with you to determine the “Personalized Pricing” mix, Successant can deliver 3 phases of service:

Define: Through an Assessment, Successant can determine the health of your organization’s current Strategy and strategic capacity and develop a prescriptive roadmap for improvement.  Successant’s interactive workshops equip participants to answer the questions listed above for themselves and ensures that each one departs the workshop with a game plan for action.

Execute: Successant will also work with your team to plan, communicate and successfully execute the change process

Deliver: Change only takes root as a new, self-sustaining reality through time, practice, monitoring and active sponsorship.  Successant can partner with your organization in a “retainer services” model as an extension of your team, offering advice, guidance, correction and assistance during the longer process of driving the change to completion.

Let’s discuss how we can craft the perfect solution for you at a budget that makes your ROI unquestionable. Contact Me

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